Google It’s hard to believe there is only one week left in the class. It seemed to drag on and then all of a sudden it’s over. It’s exciting to reflect on all I’ve learned in this class.
This week I studied link building and Google Analytics. Link building is important since the more high quality links you have, the better search engines like your site. Links from trusted and popular websites back to your website will help give it credibility. Different ways to building incoming links:
- Spice up your links with some variety.
- If too many similar links exist, it can signal that those links were generated artificially and potentially result in penalties. Also consider which pages on your site inbound links point to. Your home page is probably going to get the most, but it’s natural to have links pointing to specific pages inside your web site, too. Cultivate links to your services, your blog, your news pages, your articles, etc., to help those pages get indexed and build their own PageRank.
- Not every link carries the same value.
- Links from popular, established web sites usually carry the greatest value. That’s because they have high PageRank from plenty of other people already linking to them. A link from CNN.com, for example, will carry much more weight than a link from a free press release distribution site that few people know of. Likewise, a link from small business directory sbdpro.comwill offer greater impact than a link from a directory that uses no-follow tags.
- Build incoming links naturally.
- Professional organizations, online communities and forums, business directories, etc. can all potentially provide good links to your site. There are several premium directories that are staples in an SEO firm’s link building toolkit, like Yahoo, business.com, Best of the Web, DMOZ.org, etc.
- Pres releases
- Writing and submitting press releases online can help you get your news in front of more people and build links to your site. (Be sure to use best practices for writing and evaluate carefully your outlets for good links).
- Link to relevant pages on your own site from your blog. Build relationships online with other bloggers, too, and they may want to link back to you! Active blogs with high visibility and large followings are going to be your best bet, but you can mix it up over time targeting lesser known bloggers, too. Keep in mind that as other sites grow in PageRank, the value passed to your site will also grow.
- Create some link bait
- Make sure your content is so fascinating or funny that people will want to tell others about it. This is the ultimate for building naturally growing incoming links, but of course hard to do.
A sample schedule could mean every month you list your site in two good directories, link to interior site pages from a couple relevant posts in your own blog, distribute one press release to news sites, and write one great article that other people may want to link to and then let them know about it.
Every month, make it a part of your link-building strategy to check for any new links and build relationships with more web properties. After all, a link is a compliment and a great way to network in addition to an important way to build value for your web site.
1.What is the purpose? Decide what your link building is for (choose one) –
- More traffic
- Better rankings
- Get a web page indexed
- Make you feel good
2. Map out your strategy. (Part 1) Who and When?
- Who is going to do the work?
- When is the work going to start?
- Is the work ongoing? or
- Is there a date that the work should be finished?
- Who reports to whom? Is there a reporting process?
3. Map out your strategy. (Part 2) What and How?
- What web pages are the links directed to (in importance)?
- What keywords (anchor text) will be used in each webpage?
- What types of content/websites will be targeted to get links?
- How will the content/websites to get links be found?
- How to approach the content/websites to gather links?
4. Map out your strategy. (Part 3) Where will the links be gathered? (ideas)
- Your own sites
- Internal Link building strategies
- Competing websites
- Relevant blogs
- Related specialty sites
- How-to sites
- Social sites
- Social groups
- Social lists
- Social profiles
- Guest posting
Business owners want to know:
- How do visitors find my website?
- Am I creating effective content?
- How does this impact my bottom line?
- Acquire visitor (Acquisition)
- Behavior of visitor (Behavior)
- Convert visitor (Conversion)
What do you do with all this info?
- Find out which traffic sources are important to your businesses.
- Learn which sites refer traffic. Possible partnerships?
- Develop search engine optimization strategy.
- Allocate advertising budgets.
- Learn what visitors are interested in on your site.
- Drill down into sections to see what visitors look at.
- Learn where visitors enter and exit your site.
Conversion (The way we measure success.):
- Decide what your goals are.
- Destination: A specific location loads.
- Visitor reached the “Thank you for signing up for our newsletter!” page.
- Duration: Visits that last a specific amount of time or longer.
- Visitor spent 10 minutes reading the volunteer application section.
- Pages/Screens per visit: Visitors view a specific number of pages or screens.
- Visitor viewed at least five pages on the site.
- Event: An action defined as an Event is triggered.
- Visitor watched a promotion video.
Here are the links I got this info from:
Intro to Link Building:
Advanced Link Building Strategy:
Link Building Strategy Checklist:
Google Webmaster Guidelines:
Beginners Guide to SEO:
11 Digital Marketing Crimes Against Humanity:
Getting Started with Google Analytics:
Google Conversion University: